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Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip [autor.] | Kartajaya, Hermawan [coautor] | Setiawan, Iwan [coautor].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 K874m. Not available: Biblioteca CESA: Lost (1).

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Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.

by Kotler, Philip, 1931- [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 K874mar.

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
  • Términos y condiciones
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