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Digital marketing and consumer engagement : concepts, methodologies, tools, and applications / editor Information Resources Management Association.

by Information Resources Management Association.

Edition: First. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hershey : IGI Global, Business Science Reference, 2018Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.84 / D574d 2018, ...

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Fundamentos de marketing / María Jesús Merino Sanz, Teresa Pintado Blanco, Miguel Santesmases Mestre y Joaquín Sánchez Herrera

by Merino Sanz, María Jesús [autor] | Pintado Blanco, Teresa [autor] | Santesmases Mestre, Miguel [autor] | Sánchez Herrera, Joaquín [autor].

Series: Economía y empresaEdition: Segunda ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid: Pirámide, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F981 2018.

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