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		Strategic market management / David A Aaker. by Aaker, David A [autor.]. Edition: Tenth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : Wiley, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / A111s 2014. Place hold Request article Add to cart (remove)
		Value proposition design : how to create products and services customers want / Alexander Osterwalder ... [y otros]. by Bernarda, Gregory [autor.] \| Osterwalder, Alexander \| Pigneur, Yves \| Smith, Alan. Series: : StrategyzerMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / V215v 2014. Place hold Request article Add to cart (remove)
		Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; traducción de María Jesús Herrero Díaz, Nora Natalia Martínez Suárez y María Guadalupe Cevallos Almada. by Kerin, Roger A, 1947- [autor] \| Cevallos Almada, María Guadalupe \| Hartley, Steven W [autor] \| Herrero Díaz, María Jesús \| Martínez Suárez, Nora Natalia \| Rudelius, William [autor]. Edition: Undécima edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : McGraw\Hill Education, 2014Publisher: [México] : [s.e.], 2014Online access: Acceso en línea (texto completo) Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K374m1 2014. Place hold Request article Add to cart (remove)
		Administración contemporánea / Gareth R. Jones, Jennifer M., George ; traducción de Pilar Carril Villareal. by Jones, Gareth R [autor] \| Bárcenas Salas, Margarita [revisión] \| Carril Villarreal, Pilar \| George, Jennifer M [autor] \| Olguín Ramírez, Mayra Mayela [revisión]. Series: McGraw Hill EducationEdition: Octava edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : McGraw\Hill Interamericana, 2014Publisher: [México] : [s.e.], 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / J762a 2014. Place hold Request article Add to cart (remove)
		Valor estratégico de la innovación / Sergio A Berumen. by Berumen Arellano, Sergio Alejandro [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 2014Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4063 / B552v 2014, ... Place hold Request article Add to cart (remove)
		La valoración de los negocios : una guía teórica y práctica para valorar empresas / José María Revello de Toro Cabello ; prólogo de Enrique Quemada. by Revello de Toro Cabello, José María [autor.] \| Quemada Clariana, Enrique [prólogo]. Edition: 3a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Delta Publicaciones, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.152 / R393v 2014. Place hold Request article Add to cart (remove)
		International strategy : context, concepts and implications / David Collis, Harvard Business School. by Collis, David J [autor.] \| Harvard Business School. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Reino Unido : Wiley, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / C713i 2014. Place hold Request article Add to cart (remove)

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