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		Strategic market management / David A Aaker. by Aaker, David A [autor.]. Edition: Tenth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : Wiley, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / A111s 2014. Place hold Request article Add to cart (remove)
		Strategic integrated marketing communications / Larry Percy. by Percy, Larry [autor.]. Edition: 2a. edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Abingdon, Oxon : Routledge, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / P412s 2008. Place hold Request article Add to cart (remove)
		Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan. by Ryan, Damian [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Philadelphia, PA : Kogan Page, 2014Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.872 / R952u 2014, ... Place hold Request article Add to cart (remove)
		Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; traducción de María Jesús Herrero Díaz, Nora Natalia Martínez Suárez y María Guadalupe Cevallos Almada. by Kerin, Roger A, 1947- [autor] \| Cevallos Almada, María Guadalupe \| Hartley, Steven W [autor] \| Herrero Díaz, María Jesús \| Martínez Suárez, Nora Natalia \| Rudelius, William [autor]. Edition: Undécima edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : McGraw\Hill Education, 2014Publisher: [México] : [s.e.], 2014Online access: Acceso en línea (texto completo) Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K374m1 2014. Place hold Request article Add to cart (remove)
		La segunda miopía del marketing y las técnicas de afloramiento de significados / José Antonio París. by París, José Antonio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P232s 2014. Place hold Request article Add to cart (remove)

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