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Marketing research / David A. Aaker ... [y otros].

by Aaker, David A [autor.].

Edition: Undécima edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111m.

Marketing research essentials / Carl McDaniel, Jr., Roger Gates.

by Mcdaniel, Jr., Carl [autor.] | Gates, Roger.

Edition: Eighth edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Wiley, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M134m.

Investigación de mercados. / Jorge Eliécer Prieto Herrera.

by Prieto Herrera, Jorge Eliécer [autor.].

Series: Ciencias AdministrativasEdition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ecoe Ediciones, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P949i.

Consumer behaviour / Jim Blythe.

by Blythe, Jim [autor.].

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : SAGE, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B661c 2013.

Segmentación significativa : incluye la pre\segmentación y la segmentación ad\hoc / José Antonio París.

by París, José Antonio [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / P232s 2013.

Feria del espíritu emprendedor 24 de noviembre de 2013 : ideas con valor / Colegio de Estudios Superiores de Administración - CESA.

by Colegio de Estudios Superiores de Administración - CESA.

Series: Espiritu EmpresarialMaterial type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA, 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.04 / C691e2 2013, ...

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