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Market-based magement : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma.

Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot.

by Braidot, Néstor [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ...

Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister.

by Toister, Jeff [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / T646s, ...

CB5 / Barry J. Babin, Eric G Harris.

by Babin, Barry J [autor.] | Harris, Eric G.

Edition: Fifth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western : Cengage Learning, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / B114c, ...

MKTG 7 / Charles W Lamb; Joseph F Hair; Carl D McDaniel.

by Lamb, Charles W [autor.] | Hair, Joseph F | Mcdaniel, Carl D.

Edition: Student Edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western College Publishing, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218mk, ... Not available: Biblioteca CESA: Lost (1).

Lo bueno funciona. / Philip Kotler, David Hessekiel, Nancy R. Lee ; prólogo Mauricio López González.

by Kotler, Philip [autor.] | Hessekiel, David | Lee, Nancy R | López González, Mauricio [prólogo].

Series: Acción empresarialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Ediciones de la U, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / K874l.

Consumer behaviour / Jim Blythe.

by Blythe, Jim [autor.].

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : SAGE, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B661c 2013.

The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske.

by Malone, Chris [autor.] | Fiske, Susan T [coautor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Jssey-Bass, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M257h 2013.

Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister.

by Toister, Jeff [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 T646s.

La conducta del consumidor : estrategias y tácticas aplicadas al marketing / Jaime Rivera Camino, Rolando Arellano Cueva, Víctor M. Molero Ayala ; Mario Martínez Tercero prólogo.

by Rivera Camino, Jaime [autor.] | Arellano Cueva, Rolando | Martínez Tercero, Mario [prólogo] | Molero Ayala, Víctor M.

Series: Libros profesionales de empresaEdition: 3a edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R621c1 2013.

MKTG : instructor edition / Charles W. Lamb, Joseph F Hair, Carl McDaniel.

by Lamb, Charles W [autor.] | Hair, Jr., Joseph | Lamb, Charles W | Mcdaniel, Carl.

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South-Western Cengage Learning, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218mk2 2013, ...

El consumidor es el medio / Fernando Anzures.

by Anzures, Fernando [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Fernando Anzures, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / A598c 2013, ...

Segmentación significativa : incluye la pre\segmentación y la segmentación ad\hoc / José Antonio París.

by París, José Antonio [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / P232s 2013.

Desnudando la mente del consumidor : consumer insights en el marketing / Cristina Quiñones D. .

by Quiñones D. Cristina [autor.].

Edition: 1a. edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Lima, Perú : Planeta ; Gestión 2000, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / Q79d1 2013.

Las trampas del deseo : cómo controlar los impulsos irracionales que nos llevan al error / Dan Ariely ; traducción de Francisco J. Ramos.

by Ariely, Dan, 1968- [autor] | Ramos Mena, Francisco J [traductor].

Edition: Primera ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Original language: English Publisher: Barcelona : Booket, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / AR698t 2013.

Consumering : cambiar o seguir sufriendo, usted elige / Javier Rovira ; prólogo de Philip Kotler.

by Rovira, Javier [autor] | Kotler, Philip, 1931- [prologuista].

Series: Libros profesionales de empresaEdition: Cuarta ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R875c 2013.

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