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The marketing matrix : how the corporation gets its power - and how we can reclaim it / Gerard Hastings.

by Hastings, Gerard [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Routledge, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H357m.

Compradiccion : verdades y mentiras de por que las personas compran / Martin Lindstrom ; traduccion, Adriana Hassan.

by Lindström, Martin, 1970- [autor.] | Hassan, Adriana de [traductor] | Traduccion De, nacimiento 1970. Buy ology : truth and lies about why we buy.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogota : Norma, 2013Publisher: [s.l.] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L753c, ...

Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot.

by Braidot, Néstor [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ...

Marketing en el punto de venta : 100 ideas clave para vender más / Ricardo Palomares Borja.

by Palomares Borja, Ricardo [autor.].

Series: Libros profesionales de empresaEdition: Segunda edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2013Other title: Marketing en el punto de venta : cien ideas clave para vender más.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / P181ma.

CB5 / Barry J. Babin, Eric G Harris.

by Babin, Barry J [autor.] | Harris, Eric G.

Edition: Fifth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western : Cengage Learning, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / B114c, ...

MKTG 7 / Charles W Lamb; Joseph F Hair; Carl D McDaniel.

by Lamb, Charles W [autor.] | Hair, Joseph F | Mcdaniel, Carl D.

Edition: Student Edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western College Publishing, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218mk, ... Not available: Biblioteca CESA: Lost (1).

Consumer behaviour / Jim Blythe.

by Blythe, Jim [autor.].

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : SAGE, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B661c 2013.

La conducta del consumidor : estrategias y tácticas aplicadas al marketing / Jaime Rivera Camino, Rolando Arellano Cueva, Víctor M. Molero Ayala ; Mario Martínez Tercero prólogo.

by Rivera Camino, Jaime [autor.] | Arellano Cueva, Rolando | Martínez Tercero, Mario [prólogo] | Molero Ayala, Víctor M.

Series: Libros profesionales de empresaEdition: 3a edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R621c1 2013.

MKTG : instructor edition / Charles W. Lamb, Joseph F Hair, Carl McDaniel.

by Lamb, Charles W [autor.] | Hair, Jr., Joseph | Lamb, Charles W | Mcdaniel, Carl.

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South-Western Cengage Learning, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218mk2 2013, ...

Consumer behaviour : applications in marketing / Robert East; Marc Vanhuele; Malcolm Wright.

by East, Robert, 1940- [autor.] | Vanhuele, Marc | Wright, Malcolm.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : SAGE, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / E177c 2013.

Segmentación significativa : incluye la pre\segmentación y la segmentación ad\hoc / José Antonio París.

by París, José Antonio [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / P232s 2013.

Consumer behaviour : applications in marketing / Robert East; Marc Vanhuele and Malcolm Wright.

by East, Robert, 1940- [autor.] | Vanhuele, Marc | Wright, Malcolm.

Edition: Second / Edition.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : SAGE, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.834 / E177c 2013.

Desnudando la mente del consumidor : consumer insights en el marketing / Cristina Quiñones D. .

by Quiñones D. Cristina [autor.].

Edition: 1a. edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Lima, Perú : Planeta ; Gestión 2000, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / Q79d1 2013.

Digital minds : 12 things every business needs to know about digital marketing / Husam Jandal, Francois Muscat, Benjamin Smith ... [y otros].

by Husam Jandal [autor.] | Muscat, Francois [autor.] | Smith, Benjamin [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Canada : WSI, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / D574 2013.

Las trampas del deseo : cómo controlar los impulsos irracionales que nos llevan al error / Dan Ariely ; traducción de Francisco J. Ramos.

by Ariely, Dan, 1968- [autor] | Ramos Mena, Francisco J [traductor].

Edition: Primera ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Original language: English Publisher: Barcelona : Booket, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / AR698t 2013.

Consumering : cambiar o seguir sufriendo, usted elige / Javier Rovira ; prólogo de Philip Kotler.

by Rovira, Javier [autor] | Kotler, Philip, 1931- [prologuista].

Series: Libros profesionales de empresaEdition: Cuarta ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R875c 2013.

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