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Market-based magement : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma.

Investigación de mercados. / Jorge Eliécer Prieto Herrera.

by Prieto Herrera, Jorge Eliécer [autor.].

Series: Ciencias AdministrativasEdition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ecoe Ediciones, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P949i.

Marketing para pymes : un enfoque para Latinoamérica / Alejandro Schnarch Kirberg.

by Schnarch, Kirberg Alejandro [autor.].

Series: Administración mercadotecniaEdition: Primera edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Alfaomega Colombiana, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S357m.

Evaluación de proyectos / Gabriel Baca Urbina.

by Baca Urbina, Gabriel [autor.] | Roig Vázquez, Pablo Eduardo [editor].

Edition: 7a. edition / editor Pablo Eduardo Roig Vázquez.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.404 / B116e 2013.

Viva la publicidad, viva 5 : emoción, síntesis y experiencia interactiva para branding. / Jorge Molina, Andrés Morán.

by Molina Valdivieso, Jorge [autor.] | Morán, Andrés.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Lemoine Editores, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / M722v1 2005.

Marketing analytics : strategic models and metrics / Stephan Sorger.

by Sorger, Stephan [autor.].

Edition: First. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [San Bernadino, California] : Admiral Press, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / S713m 2013.

Digital minds : 12 things every business needs to know about digital marketing / Husam Jandal, Francois Muscat, Benjamin Smith ... [y otros].

by Husam Jandal [autor.] | Muscat, Francois [autor.] | Smith, Benjamin [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Canada : WSI, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / D574 2013.

Feria del espíritu emprendedor 24 de noviembre de 2013 : ideas con valor / Colegio de Estudios Superiores de Administración - CESA.

by Colegio de Estudios Superiores de Administración - CESA.

Series: Espiritu EmpresarialMaterial type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA, 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.04 / C691e2 2013, ...

Las trampas del deseo : cómo controlar los impulsos irracionales que nos llevan al error / Dan Ariely ; traducción de Francisco J. Ramos.

by Ariely, Dan, 1968- [autor] | Ramos Mena, Francisco J [traductor].

Edition: Primera ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Original language: English Publisher: Barcelona : Booket, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / AR698t 2013.

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