Your search returned 11 results.

Sort
Results
Market-based magement : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma.

Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot.

by Braidot, Néstor [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ...

Marketing en el punto de venta : 100 ideas clave para vender más / Ricardo Palomares Borja.

by Palomares Borja, Ricardo [autor.].

Series: Libros profesionales de empresaEdition: Segunda edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2013Other title: Marketing en el punto de venta : cien ideas clave para vender más.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / P181ma.

Plan de marketing : diseno, implementación y control. / Ricardo Hoyos Ballesteros.

by Hoyos Ballesteros, Ricardo [autor.].

Series: Ciencias administrativas. Mercedeo y ventasMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : : Universidad Sergio Arboleda, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H868p.

Tips efectivos en mercadotecnia / Richard Hall; José Carmen Pecina Hernández, traductor.

by Hall, Richard [autor.] | Pecina Hernández, José Carmen.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Editorial Trillas, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H174t 2013.

HBR's 10 must reads on strategic marketing / Roland T. Rust [y otros diecinueve].

by Harvard Business Review Press | Rust, Roland T [autor.] | Moorman, Christine [autor.] | Bhalla, Gaurav [autor.] | Edelam, David C, 1961- [autor.] | Levitt, Theodore [autor.] | Christensen, Clayton M [autor.] | Cook, Scott, 1952- [autor.] | Hall, Taddy [autor.] | Keller, Kevin Lane, 1956- [autor.] | Silverstein, Michael J, 1955- [autor.] | Sayre, Kate [autor.] | Anderson, James C [autor.] | Narus, James A [autor.] | van Rossum, Wouter [autor.] | Fournier, Susan [autor.] | Lee, Lara [autor.] | Reichheld, Frederick F [autor.] | Kotler, Philip, 1931- [autor.] | Rackham, Neil [autor.] | Krishnaswamy, Suj.

Series: HBR's 10 must reads seriesEdition: First. edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2013Other title: Harvard business review's 10 must reads on strategic marketing | HBR's ten must reads on strategic marketing.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H261h 2013, ...

La planeación y el desarrollo de productos / Hernando Abdú Salame.

by Abdu Salame, Hernando [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Universidad Piloto de Colombia, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / A138p 2013.

Segmentación significativa : incluye la pre\segmentación y la segmentación ad\hoc / José Antonio París.

by París, José Antonio [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / P232s 2013.

Marketing analytics : strategic models and metrics / Stephan Sorger.

by Sorger, Stephan [autor.].

Edition: First. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [San Bernadino, California] : Admiral Press, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / S713m 2013.

Las trampas del deseo : cómo controlar los impulsos irracionales que nos llevan al error / Dan Ariely ; traducción de Francisco J. Ramos.

by Ariely, Dan, 1968- [autor] | Ramos Mena, Francisco J [traductor].

Edition: Primera ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Original language: English Publisher: Barcelona : Booket, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / AR698t 2013.

Consumering : cambiar o seguir sufriendo, usted elige / Javier Rovira ; prólogo de Philip Kotler.

by Rovira, Javier [autor] | Kotler, Philip, 1931- [prologuista].

Series: Libros profesionales de empresaEdition: Cuarta ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R875c 2013.

Pages
Hola