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The marketing matrix : how the corporation gets its power - and how we can reclaim it / Gerard Hastings.

by Hastings, Gerard [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Routledge, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H357m.

Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.

by Wheeler, Alina, 1948- [autor.].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W562d. Not available: Biblioteca CESA: Lost (1).

Mobile marketing / Jeanne Hopkins, Jamie Turner ; traductor Francisco José Salcedo Sotoca.

by Hopkins, Jeanne [autor.] | Salcedo Sotoca, Francisco José [traductor] | Turner, Jamie, 1961- [autor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Original language: English Publisher: Madrid : Anaya Multimedia, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H774m, ...

Market-based magement : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma.

Compradiccion : verdades y mentiras de por que las personas compran / Martin Lindstrom ; traduccion, Adriana Hassan.

by Lindström, Martin, 1970- [autor.] | Hassan, Adriana de [traductor] | Traduccion De, nacimiento 1970. Buy ology : truth and lies about why we buy.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogota : Norma, 2013Publisher: [s.l.] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L753c, ...

Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot.

by Braidot, Néstor [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ...

Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister.

by Toister, Jeff [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / T646s, ...

Marketing research / David A. Aaker ... [y otros].

by Aaker, David A [autor.].

Edition: Undécima edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111m.

Marketing research essentials / Carl McDaniel, Jr., Roger Gates.

by Mcdaniel, Jr., Carl [autor.] | Gates, Roger.

Edition: Eighth edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Wiley, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M134m.

Marketing en el punto de venta : 100 ideas clave para vender más / Ricardo Palomares Borja.

by Palomares Borja, Ricardo [autor.].

Series: Libros profesionales de empresaEdition: Segunda edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2013Other title: Marketing en el punto de venta : cien ideas clave para vender más.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / P181ma.

Socialnomics : how social media transforms the way we live and do business / Erik Qualman.

by Qualman, Erik, 1972- [autor.].

Edition: Second edition.Material type: Text Text; Literary form: Not fiction Language: English Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2013]Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.872 / Q16s, ...

CB5 / Barry J. Babin, Eric G Harris.

by Babin, Barry J [autor.] | Harris, Eric G.

Edition: Fifth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western : Cengage Learning, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / B114c, ...

MKTG 7 / Charles W Lamb; Joseph F Hair; Carl D McDaniel.

by Lamb, Charles W [autor.] | Hair, Joseph F | Mcdaniel, Carl D.

Edition: Student Edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western College Publishing, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218mk, ... Not available: Biblioteca CESA: Lost (1).

Social media in the public sector : a guide to participation, collaboration, and transparency in the networked world / Ines Mergel.

by Mergel, Ines [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Jossey-Bass, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M939s.

Luxury Marketing : A Challenge for Theory and Practice / edited by Klaus\Peter Wiedmann, Nadine Hennigs.

by Wiedmann, Klaus-Peter [editor] | Springerlink (Online Service).

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2013Publisher: [Berlin] : [s.e.], 2013Online access: Click here to access online Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / L977l, ...

Anuario de publicidad colombiana / editor Ediciones P&M.

by Publicidad y Mercadeo - P&M.

Edition: 11a. edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Bogotá : Ediciones P&M, 2013Other title: Anuario de la publicidad colombiana 2013.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / A636a1 2013. Not available: Biblioteca CESA: Lost (1).

Neuromarketing : el otro lado del marketing / Juan Pedro García Palomo, Esperanza Martínez Montes.

by García Palomo, Juan Pedro [autor.] | Martínez Montes, Esperanza.

Series: MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Starbook, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G215n.

Lo bueno funciona. / Philip Kotler, David Hessekiel, Nancy R. Lee ; prólogo Mauricio López González.

by Kotler, Philip [autor.] | Hessekiel, David | Lee, Nancy R | López González, Mauricio [prólogo].

Series: Acción empresarialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Ediciones de la U, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / K874l.

Redes sociales en la empresa : la revolución e impacto a nivel empresarial y profesional. / Alvaro Gómez Vieites, Carlos Otero Barros.

by Gómez Vieites, Álvaro [autor.] | Otero Barros, Carlos.

Series: InformáticaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / G569r.

Supply chain transformation : building and executing an integrated supply chain strategy / J. Paul Dittmann.

by Dittmann, J. Paul [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / D615s.

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