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		Tiempo de mercadeo. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Fenalco, 2004-2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (29)Call number: 658, ... Not available: Biblioteca CESA: Damaged (16). Biblioteca CESA: Lost (4). Place hold Request article Add to cart (remove)
		The mom test : how to talk to customers & learn if your business is a good idea when everyone is lying to you / Rob Fitzpatrick. by Fitzpatrick, Rob [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Foundercentric, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F559m 2013. Place hold Request article Add to cart (remove)
		Public relations writing and media techniques / Dennis L. Wilcox, Bryan H Reber. by Wilcox, Dennis L [autor.] \| Reber, Bryan H. Edition: Seventh edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Pearson Education, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W667p 2013. Place hold Request article Add to cart (remove)
		Gerencia del servicio : alternativa para la competitividad / Mario Enrique Uribe Macías. by Uribe Macías, Mario Enrique [autor.]. Series: Gestión empresarialEdition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / U762g 2013. Place hold Request article Add to cart (remove)
		Eventos corporativos y protocolo empresarial / Cristina Arroyo Gómez, Raúl Morrueco Gómez. by Arroyo Gómez, Cristina [autor.] \| Morrueco Gómez, Raúl \| Simón, Nelson, 1965- [editor]. Series: ComunicaciónEdition: Edición Nelson Simón.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : StarBook, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.19 / A779e 2013. Place hold Request article Add to cart (remove)
		HBR's 10 must reads on strategic marketing / Roland T. Rust [y otros diecinueve]. by Harvard Business Review Press \| Rust, Roland T [autor.] \| Moorman, Christine [autor.] \| Bhalla, Gaurav [autor.] \| Edelam, David C, 1961- [autor.] \| Levitt, Theodore [autor.] \| Christensen, Clayton M [autor.] \| Cook, Scott, 1952- [autor.] \| Hall, Taddy [autor.] \| Keller, Kevin Lane, 1956- [autor.] \| Silverstein, Michael J, 1955- [autor.] \| Sayre, Kate [autor.] \| Anderson, James C [autor.] \| Narus, James A [autor.] \| van Rossum, Wouter [autor.] \| Fournier, Susan [autor.] \| Lee, Lara [autor.] \| Reichheld, Frederick F [autor.] \| Kotler, Philip, 1931- [autor.] \| Rackham, Neil [autor.] \| Krishnaswamy, Suj. Series: HBR's 10 must reads seriesEdition: First. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2013Other title: Harvard business review's 10 must reads on strategic marketing \| HBR's ten must reads on strategic marketing.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H261h 2013, ... Place hold Request article Add to cart (remove)
		Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane. by Crane, Frederick G [autor.]. Edition: 2a edición.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Sage, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658. 8 / C891m. Place hold Request article Add to cart (remove)
		The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske. by Malone, Chris [autor.] \| Fiske, Susan T [coautor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Jssey-Bass, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M257h 2013. Place hold Request article Add to cart (remove)
		Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. by Arthur, Lisa [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, Inc., 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A788b 2013. Place hold Request article Add to cart (remove)
		Unrelenting innovation : how to create a culture for market dominance / Gerard J. Tellis. by Tellis, Gerard J [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Jossey-Bass, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4063 / T276u 2013. Place hold Request article Add to cart (remove)
		The new rules of marketing & PR : how to use social media, online video, mbile applications, blogs, news releases, & viral marketing to reach buyers directly / David Heerma Scott. by Meerman Scott, David [autor.]. Edition: 4a edición.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Wiley, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.872 / M495n. Place hold Request article Add to cart (remove)
		Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister. by Toister, Jeff [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 T646s. Place hold Request article Add to cart (remove)
		Supply chain transformation : building and eecuting an integrated supply chain strategy / J. Paul Dittmann. by Dittmann, J. Paul [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw Hill, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 D615s. Place hold Request article Add to cart (remove)
		Supply chain transformation : practical roadmap to best practice results / Richard J. Sherman. by Sherman, Richard J [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 S553s. Place hold Request article Add to cart (remove)
		La conducta del consumidor : estrategias y tácticas aplicadas al marketing / Jaime Rivera Camino, Rolando Arellano Cueva, Víctor M. Molero Ayala ; Mario Martínez Tercero prólogo. by Rivera Camino, Jaime [autor.] \| Arellano Cueva, Rolando \| Martínez Tercero, Mario [prólogo] \| Molero Ayala, Víctor M. Series: Libros profesionales de empresaEdition: 3a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R621c1 2013. Place hold Request article Add to cart (remove)
		El ROI como métrica de la eficacia del marketing : cálculo a través de métodos cuantitativos / Pablo J. López-Tenorio, Mariano Méndez Suárez. by López Tenorio, Pablo J [autor.] \| Méndez Suárez, Mariano. Series: Notas Técnicas UniversitariasMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L663r 2013. Place hold Request article Add to cart (remove)

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