Socialnomics : how social media transforms the way we live and do business / Erik Qualman.
Material type:
TextLanguage: English Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2013]Edition: Second editionDescription: xviii, 316 páginas : ilustraciones ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 1118232658; 9781118232651Subject(s): Internet en los negocios -- Aspectos sociales | Medios de comunicación social | Mercadeo | Mercadeo por internet | Comercio electrónico | Medios de comunicación de masas -- Aspecto social | Redes sociales -- Aspectos económicosDDC classification: 658.872 | Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.872 / Q16s (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101019965 | ||
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Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.872 / Q16s (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101019964 |
Foreword \\ Acknowledgments \\ About this book \\ Introduction \\ Word of mouth goes world of mouth \\ Social media = preventative behavior \\ Social media = braggadocian behavior \\ What we can learn from politics \\ I care more about what my neighbor thinks than what google thinks \\ Death of social schizophrenia \\ Winners and losers in a 140\character world \\ Next steps for companies and the glass house generation \\ Social media rolodex and resources \\ Social ROI \\ Social success secrets (give them to me.
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