Socialnomics : how social media transforms the way we live and do business / Erik Qualman.
Material type: TextLanguage: English Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2013]Edition: Second editionDescription: xviii, 316 páginas : ilustraciones ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 1118232658; 9781118232651Subject(s): Internet en los negocios -- Aspectos sociales | Medios de comunicación social | Mercadeo | Mercadeo por internet | Comercio electrónico | Medios de comunicación de masas -- Aspecto social | Redes sociales -- Aspectos económicosDDC classification: 658.872Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|---|
Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.872 / Q16s (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101019965 | ||
Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.872 / Q16s (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101019964 |
Foreword \\ Acknowledgments \\ About this book \\ Introduction \\ Word of mouth goes world of mouth \\ Social media = preventative behavior \\ Social media = braggadocian behavior \\ What we can learn from politics \\ I care more about what my neighbor thinks than what google thinks \\ Death of social schizophrenia \\ Winners and losers in a 140\character world \\ Next steps for companies and the glass house generation \\ Social media rolodex and resources \\ Social ROI \\ Social success secrets (give them to me.
There are no comments on this title.