The new rules of marketing & PR : how to use social media, online video, mbile applications, blogs, news releases, & viral marketing to reach buyers directly / David Heerma Scott.

By: Meerman Scott, David [autor.]Material type: TextTextLanguage: English Publisher: [Washington D.C.] : Wiley, 2013Edition: Fourth editionDescription: 439 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781118488768Subject(s): Internet en los negocios | Mercadeo por internet | Relaciones PúblicasDDC classification: 658.872
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General 658.872 / M495n 2013 (Browse shelf(Opens below)) Ej.1 Available (Sin restricciones) 7101020934
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Incluye índice (p 417 - 438)

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