HBR's 10 must reads on strategic marketing / Roland T. Rust [y otros diecinueve].

TextLanguage: English Series: HBR's 10 must reads seriesPublisher: Boston, Massachusetts : Harvard Business Review Press, 2013Edition: First. editionDescription: volumes, 206 páginas : ilustraciones ; 21 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781422189887Other title: Harvard business review's 10 must reads on strategic marketing | HBR's ten must reads on strategic marketingSubject(s): Mercadeo estratégico | Administración de mercadeo -- Negocios | Estrategias de mercadeo | Estrategias de ventasDDC classification: 658.401 Online resources: Recurso digital

Contents:

Rethinking marketing ; Branding in the digital age ; Marketing myopia ; Marketing malpractice ; The brand report card ; The female economy ; Customer value propositions in business markets ; Getting brand communities right ; The one number you need to grow ; Ending the war between sales and marketing.

Review: Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in, create products that perform the jobs people need to get done, get a bird's-eye view of your brand's strengths and weaknesses, tap a market that's larger than China and India combined, deliver superior value to your B2B customers, end the war between sales and marketing. Contraportada.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Libros	Biblioteca CESA Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co Piso 1	General	658.8 / H261h 2013 (Browse shelf(Opens below))	Ej.1	Available (Sin restricciones)		7101021162
Libros	Biblioteca CESA Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co Piso 1	General	658.401 / H339s 2013 (Browse shelf(Opens below))	Ej.2	Available		7101025031

Total holds: 0

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Incluye índice (197-206)

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in, create products that perform the jobs people need to get done, get a bird's-eye view of your brand's strengths and weaknesses, tap a market that's larger than China and India combined, deliver superior value to your B2B customers, end the war between sales and marketing. Contraportada.

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