A Framework For International Business / S. Tamer Cavusgil, Gary Knight, John R. Riesenberger.
Material type:
TextLanguage: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2013Description: 317 páginas : IlustracionesContent type: texto Media type: computadora Carrier type: recurso en líneaISBN: 9780132122887Subject(s): Empresas internacionales -- Administración | Negocios internacionales | Mercados emergentes | Pequeña y mediana empresaDDC classification: 658.049 | Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds |
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Recurso electrónico
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Recursos de información electrónicos y digitales | EBR658.049 / C383f 2013 (Browse shelf(Opens below)) | Ej. 1 | Available | Disponible Kindle No 166, 167, 171 | LE00143 |
Disponible Kindle.
Incluye referencias bibliográficas e índice.
Part I: Foundation Concepts Chapter 1: Introduction: What Is International Business?Chapter 2: Theories of International Trade and InvestmentChapter 3: Organizational Participants that Make International Business Chapter 4: Culture and Ethics in International BusinessPart II: The International Business Environment Chapter 5: Political and Legal Systems in International BusinessChapter 6: The International Monetary Environment and Financial Management in the Global Firm Chapter 7: Emerging Markets, Developing Economies, and Advanced EconomiesPart III: International Business Strategy and Implementation Chapter 8: Strategy and Organization in the International FirmChapter 9: Global Market Opportunity AssessmentChapter 10: Exporting and CountertradeChapter 11: Foreign Direct Investment and Collaborative VenturesChapter 12: Licensing, Franchising, and Other Contractual StrategiesChapter 13: Global SourcingChapter 14: Marketing in the Global FirmChapter 15: Human Resource Management in the Global Firm.
A concise but thorough review of essential concepts and techniques. The Cavusgil/Knight/Riesenberger author team's new textbook A Framework of International Business concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises.
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