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The marketing matrix : how the corporation gets its power - and how we can reclaim it / Gerard Hastings.

by Hastings, Gerard [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Routledge, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H357m.

Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

by Lane Keller, Kevin [autor.].

Edition: 4ta edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Pearson, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / K291s, ...

Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.

by Wheeler, Alina, 1948- [autor.].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W562d. Not available: Biblioteca CESA: Lost (1).

Organizational behavior / Stephen P. Robbins, Timothy A Judge.

by Robbins, Stephen P, 1943- [autor.] | Judge, Timothy A.

Edition: Fifteenth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.3 / R636o, ...

Market-based magement : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma.

Cracking the new GMAT / Geoff Martz, Adam Robinson.

by Martz, Geoff [autor.] | Robinson, Adam.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : The Princeton Review, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.40076 / M388c.

Human resource management : functions, applications, skill development / Robert N. Lussier, John R Hendon.

by Lussier, Robert N [autor.] | Hendon, John R.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Thousand Oaks, CA : SAGE Publications, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.3 / L972h 2013, ...

Corporate communication / Paul A Argenti.

by Argenti, Paul A [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw\Hill Irwin, 2013Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / A691c.

Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot.

by Braidot, Nestor [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ...

The management of strategic : cases / R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt.

by Ireland, R. Duane [autor.] | Hoskisson, Robert E.

Edition: Tenth edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4012 / I654m, ...

Estatuto tributario 2013 / Nubia Yomara Velandia Forero, editora.

by Colombia. Leyes y Decretos | Velandia Forero, Nubia Yomara.

Edition: 20va edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Legis Editores, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 343.04 / C718e. Not available: Biblioteca CESA: Damaged (2).

Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister.

by Toister, Jeff [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / T646s, ...

Promises fulfilled and unfulfilled in management education / Howard Thomas, Lynne Thomas and Alexander Wilson.

by Thomas, Howard [autor.].

Series: Reflections on the role ; impact and future of management education: EFMD perspectives ;Edition: First edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Bingley, Reino Unido : Emerald Group Publishing Limited, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 378.11 / T454p, ...

Comunicación interna en la práctica : siete premisas para la comunicación en el trabajo / Manuel Tessi.

by Tessi, Manuel [autor.].

Edition: 1a edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Granica, 2013Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.45 / T338c, ...

Marketing en el punto de venta : 100 ideas clave para vender más / Ricardo Palomares Borja.

by Palomares Borja, Ricardo [autor.].

Series: Libros profesionales de empresaEdition: Segunda edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2013Other title: Marketing en el punto de venta : cien ideas clave para vender más.Availability: Not available: Biblioteca CESA: Checked out (1).

Inversiones financieras : selección de carteras: teoría y práctica / Juan García Boza.

by García Boza, Juan [autor.].

Series: Economía y empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Pirámide, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.152 / G215i, ...

Medios magnéticos : presentación de información tributaria.

by Colombia.

Edition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Legis Editores, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 343.042 / C718me.

Management across cultures : developing global competencies / Richard M. Steers, Luciara Nardon, Carlos J. Sánchez\Runde.

by Steers, Richard M [autor.] | Nardon, Luciara, 1972- | Sánchez-Runde, Carlos.

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Cambridge, MA : Cambridge University Press, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.049 / S814m.

Financial accounting for MBAs / Peter D. Easton, [otros autores].

by Easton, Peter D [autor.] | Wild, John J.

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Ontario] : Cambridge Business Publishers, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 657.48 / E182f.

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