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HBR's 10 must reads on strategic marketing / Roland T. Rust [y otros diecinueve]. by Harvard Business Review Press | Rust, Roland T [autor.] | Moorman, Christine [autor.] | Bhalla, Gaurav [autor.] | Edelam, David C, 1961- [autor.] | Levitt, Theodore [autor.] | Christensen, Clayton M [autor.] | Cook, Scott, 1952- [autor.] | Hall, Taddy [autor.] | Keller, Kevin Lane, 1956- [autor.] | Silverstein, Michael J, 1955- [autor.] | Sayre, Kate [autor.] | Anderson, James C [autor.] | Narus, James A [autor.] | van Rossum, Wouter [autor.] | Fournier, Susan [autor.] | Lee, Lara [autor.] | Reichheld, Frederick F [autor.] | Kotler, Philip, 1931- [autor.] | Rackham, Neil [autor.] | Krishnaswamy, Suj. Series: HBR's 10 must reads seriesEdition: First. edition.Material type:  Text; Literary form:
Not fiction
; Audience:
General;
Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2013Other title: Harvard business review's 10 must reads on strategic marketing | HBR's ten must reads on strategic marketing.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H261h 2013, ...
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HBR's 10 must reads on innovation / Roger L. Martin [y otros quince]. by Harvard Business Review Press | Martin, Roger L [autor.] | Govindarajan, Vijay [autor.] | Trimble, Chris [autor.] | Immelt, Jeffrey R, 1956- [autor.] | Bettencourt, Lance A [autor.] | Ulwick, Anthony W, 1957- [autor.] | Day, George S [autor.] | Thomke, Stefan [autor.] | Reinertsen, Donald [autor.] | Moss Kanter, Rosabeth [autor.] | McGrath, Rita Gunther [autor.] | MacMillan, Ian C, 1941- [autor.] | Drucker, Peter Ferdinand, 1909-2005 [autor] | Christensen, Clayton M [autor.] | Kaufman, Stephen P [autor.] | Shih, Willy [autor.]. Series: HBR's 10 must readsEdition: First. edition .Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2013Other title: HBR's ten must reads on innovation | Harvard business review's 10 must reads on innovation.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.401 / H339i 2013.
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HBR's 10 must reads on communication / Jay A. Conger [y otros once]. by Harvard Business Review Press | Conger, Jay A [autor.] | Williams, Gary A [autor.] | Miller, Robert Bruce, 1931 [autor.] | Cialdini, Robert B [autor.] | Tannen, Deborah, 1945- | Perlow, Leslie [autor.] | Williams, Stephanie [autor.] | Morgan, Nick [autor.] | Denning, Stephen [autor.] | Elsbach, Kimberly D [autor.] | Hamm, John [autor.] | Weeks, Holly [autor.]. Series: HBR's 10 must readsEdition: First. edition .Material type: Text; Literary form:
Not fiction
; Audience:
General;
Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2013Other title: HBR's ten must reads on communication | Harvard business review's 10 must reads on communication.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.401 / H339c 2013.
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