Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextLanguage: English Publisher: Boston, MA : Prentice Hall, 2012Edition: Fifth editionDescription: xviii, 445 páginas : ilustraciones ; 28 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0132538962; 0132598962; 9780132538961; 9780132538961Subject(s): Comunicación en mercadeo | Publicidad | Mercadeo | Comunicación en mercadeoDDC classification: 659.1
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 659.1 / C626i (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101019723 |
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Includes bibliographical references and index.
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