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Engagement marketing : una nueva publicidad para un marketing de compromiso / José Martí y Pablo Muänoz ; prólogo de Agustín Medina.

by Martí, José [autor.] | Medina Fernández, Agustín [prólogo] | Muänoz, Pablo.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Financial Times/Prentice Hall, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / M378e, ...

Yes! : 50 scientifically proven ways to be persuasive / Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini.

by Goldstein, Noah J [autor.] | Cialdini, Robert B | Martin, Steve J.

Edition: First. hardcover edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 2008Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / G624y.

Comportamiento del consumidor / Michael R. Solomon ; traducción Leticia Esther Pineda Ayala.

by Solomon, Michael R [autor.] | Pineda Ayala, Leticia Esther [traductor].

Edition: Edición 7.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Pearson Educación, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / S689c, ...

Innovar o morir : cómo obtener resultados excepcionales con baja inversión / Enrique Morales Nieto.

by Morales, Nieto Enrique [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : CESA, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4063 / M828i, ...

Meatball sundae : is your marketing out of sync? / Seth Godin.

by Godin, Seth [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Portfolio, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G595m.

Mercadeo / Gonzalo Zuluaga Uribe.

by Zuluaga Uribe, Gonzalo [autor.].

Series: Administre su empresa. de la estrategia a la prácticaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Alfaomega, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / Z947a, ... Not available: Biblioteca CESA: Lost (2).

Investigacion de mercados / Naresh K. Malhotra ; traduccion, Maria Elena Ortiz Salinas.

by Malhotra, Naresh K [autor] | Ortiz Salinas, María Elena [traductor].

Edition: 5a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Naucalpan de Juarez, Estado de Mexico : Pearson Educacion, c2008Publisher: [s.l.] : [s.e.], 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249i2 2008, ... Not available: Biblioteca CESA: Lost (1).

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary (Gary M.).

Edition: Twelfth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ...

Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman.

by Zaltman, Gerald [autor.] | Zaltman, Lindsay H [coautor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / Z22m, ...

Consultoría de negocios / Gilbert Toppin, Fiona Czerniawska.

by Toppin, Gilbert [autor.] | Czerniawska, Fiona.

Series: : Colección finanzas y negociosMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Buenos Aires : Cuatro Media ; The Economist, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.46 / T675c 2008. Not available: Biblioteca CESA: Checked out (1).

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, Paul J [autor.] | Olson, Jerry C.

Edition: Edición 8.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / P478c, ...

Apuntes sobre mercadeo audiovisual / Fabio E. Medellín V.

by Medellín V., Fabio E [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Corporación universitaria Minuto de Dios, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 791.4309861 / M488a.

Superbrands : Colombia / editor Juan Felipe Echeverry Jaramillo.

by Echeverry Jaramillo, Juan Felipe [editor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Superbrands, 2008Other title: Recorrido por algunas de las marcas de excelencia en Colombia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S959s.

Casos de mercadotecnia / Laura Fischer de la Vega, Jorge Espejo Callado.

by Fischer de la Vega, Laura [autor.] | Espejo Callado, Jorge.

Edition: 2a edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : McGraw\Hill, 2008Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / F529c, ...

Caracterización urbanística, social y ambiental del anillo de innovación / colaboradores : Ana María López Otero ... [y otros].

by Camara de Comercio de Bogotá | López Otero, Ana María.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Cámara de Comercio de Bogotá, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 711.4 / C172c.

Book summary : el resumen de los 5 libros mas leídos en los Estados Unidos, 11 / Gestión.

by Gestión.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Multirevistas, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.4001 / G393b.

Marketing práctico : una visión estratégica de un plan de mercadeo / Lina María Echeverri Canas.

by Echeverri Cañas, Lina María [autor.] | Colegio de Estudios Superiores de Administración. Cesa.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Mayol, 2008Availability: Items available for loan: Biblioteca CESA (6)Call number: 658.8 / E184m, ... Not available: Biblioteca CESA: Damaged (2).

Encuentro hoy es marketing : nuevos mercados, nuevos clientes, nuevas soluciones / Business Marketing School - ESIC.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Business Marketing School - ESIC, 2008Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / E562e 2008, ...

Nation branding : concepts, issues, practice / Keith Dinnie.

by Dinnie, Keith [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Butterworth-Heinemann 173 p.: diagrs., 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A596n.

Marketing municipal / Pedro Asensio Romero.

by Asensio Romero, Pedro, 1967- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A816m, ...

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