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		Engagement marketing : una nueva publicidad para un marketing de compromiso / José Martí y Pablo Muänoz ; prólogo de Agustín Medina. by Martí, José [autor.] \| Medina Fernández, Agustín [prólogo] \| Muänoz, Pablo. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Financial Times/Prentice Hall, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / M378e, ... Place hold Request article Add to cart (remove)
		Comportamiento del consumidor / Michael R. Solomon ; traducción Leticia Esther Pineda Ayala. by Solomon, Michael R [autor.] \| Pineda Ayala, Leticia Esther [traductor]. Edition: Edición 7.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Pearson Educación, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / S689c, ... Place hold Request article Add to cart (remove)
		Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman. by Zaltman, Gerald [autor.] \| Zaltman, Lindsay H [coautor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / Z22m, ... Place hold Request article Add to cart (remove)
		Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, Paul J [autor.] \| Olson, Jerry C. Edition: Edición 8.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / P478c, ... Place hold Request article Add to cart (remove)
		Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein. by Thaler, Richard H, 1945- [autor.] \| Sunstein, Cass R. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Haven, CO : Yale University Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.019 / T365n. Place hold Request article Add to cart (remove)
		Buyology : truth and lies about why we buy / Martin Lindstrom. by Lindström, Martin, 1970- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : Random House Mondadori, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / L753b. Place hold Request article Add to cart (remove)
		Predictably irrational : the hidden forces that shape our decisions / Dan Arielyn. by Ariely, Dan [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harper Perennial, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 153.83 / A698p, ... Place hold Request article Add to cart (remove)
		Consumer behaviour in sport and events : marketing action / Daniel C Funk. by Funk, Daniel C [autor.]. Series: Sports marketing seriesMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Amsterdam : Butterworth\Heinemann/Elsevier, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / F982c. Place hold Request article Add to cart (remove)
		Buyology / Martin Lindstrom : truth and lies about why we buy. by Lindström, Martin, 1970- [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Random House Mondadori, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 L753b. Place hold Request article Add to cart (remove)
		Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman. by Zaltman, Gerald [autor.] \| Zaltman, Lindsay H [coautor]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 Z22m. Place hold Request article Add to cart (remove)
		Marketing una evidencia cultural / Ernesto Duque Gómez. by Duque Gómez, Ernesto [autor.]. Series: Colección ciencias administrativasMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ecoe Ediciones, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D869m 2008. Place hold Request article Add to cart (remove)
		Statistics for marketing and consumer research / Mario Mazzocchi. by Mazzocchi, Mario [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: California : Sage, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M477s 2008. Place hold Request article Add to cart (remove)
		Handbook of consumer psychology / Editores Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. by Haugtvedt, Curtis P [editor .] \| Herr, Paul M [editor .] \| Kardes, Frank R [editor .]. Series: Marketing and consumer psychology seriesMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Nueva York : Psychology Press, Taylor & Francis Group, 2008Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H236h 2008. Place hold Request article Add to cart (remove)
		Cualitativa-mente : los secretos de la investigación cualitativa / Pepe Martínez. by Martínez, Pepe [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M386c 2008. Place hold Request article Add to cart (remove)

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