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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary (Gary M.).

Edition: Twelfth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ...

Casos de mercadotecnia / Laura Fischer de la Vega, Jorge Espejo Callado.

by Fischer de la Vega, Laura [autor.] | Espejo Callado, Jorge.

Edition: 2a edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : McGraw\Hill, 2008Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / F529c, ...

Principios de marketing / Philip Kotler, Gary Armstrong ; traducción Yago Moreno López ; revisión técnica Jesús García de Madariaga, Javier de Jesús Flores Zamora, Carlos Alberto Galli.

by Kotler, Philip [autor.] | Flores Zamora, Javier de Jesús [revisión] | Galli, Carlos Alberto [revisión] | García de Madariaga, Jesús [revisión] | Moreno López, Yago [traductor] | Armstrong, Gary.

Edition: 12a. edition / editor Alberto Canizal.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson Educación, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874m, ...

Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel.

by Lamb, Charles W [autor.] | Hair, Joseph F | Mcdaniel, Carl.

Edition: Edición 9.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mason, OH : Thomson South-Western, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218m.

Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins.

by Walker, Orville C [autor.] | Mullins, John W.

Edition: 6a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m, ... Not available: Biblioteca CESA: Damaged (1).

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R [autor.] | Winer, Russell S [coautor].

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L523a, ...

Marketing experiencial : la revolución de las marcas / Max Lenderman.

by Lenderman, Max [autor.].

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Madrid : Editorial Esic, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / L564m.

Marketing / Richard L. Sandhusen.

by Sandhusen, Richard L [autor.].

Series: Business Review BooksEdition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Barron's, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S217m.

Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O.C [autor.] | Hartline, Michael D [coautor].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583m, ... Not available: Biblioteca CESA: Damaged (1).

Nation branding : Concepts, Issues, Practice / Keith Dinnie.

by Dinnie, Keith [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Butterworth Heinemann, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / D585n 2008.

Spanning Silos : The New CMO Imperative / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / A111b 2008. Not available: Biblioteca CESA: Lost (1).

Cómo tratar con clientes difíciles : 10 estrategias simples para vender a tercos, desagradables y agresivos / Dave Anderson.

by Anderson, Dave [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Díaz de Santos, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / A545c 2008, ...

Statistics for marketing and consumer research / Mario Mazzocchi.

by Mazzocchi, Mario [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: California : Sage, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M477s 2008.

Marketing myopia / Theodore Levitt.

by Levitt, Theodore, 1925-2006 [autor.].

Series: : Harvard business review classicsMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L666m 2008.

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