Marketing the best deal in town : your library: where is your purple owl / Nancy Rossiter.
Material type:
TextLanguage: English Series: Chandos : information professional series ; 2008: 2Publisher: Oxford : Chandos, 2008Description: xvii, 218 páginas : ilustraciones, fotografíasContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781843343066; 1843343061; 9781843343059; 1843343053Subject(s): Tendencias del marketing -- Bibliotecas | Estrategias de mercadeo -- Enseñanza | Administración de BibliotecasDDC classification: 658.8 / | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / R835m 2008 (Browse shelf(Opens below)) | Ej. 1 | Available (Sin restricciones) | 7101026311 |
Incluye índice.
1. Why market libraries ; 2. The language of marketing ; 3. Innovation 101 ; 4. Trends ; 5. Purple cows, free prizes, and moogle, oh my! ; 6. Finding the $$$ ; 7. Market research ; 8. Branding ; 9. Buzz ; 10. Marketing to women ; 11. Marketing to millenials ; 12. Marketing yourself.
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