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Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel.

by Lamb, Charles W [autor.] | Hair, Joseph F | Mcdaniel, Carl.

Edition: Edición 9.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mason, OH : Thomson South-Western, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218m.

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Marketing myopia / Theodore Levitt.

by Levitt, Theodore, 1925-2006 [autor.].

Series: : Harvard business review classicsMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L666m 2008.

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