Administracion del marketing : un enfoque en la toma estrategica de decisiones / John W. Mullins [y otros] ; traduccion, Jorge Humberto Romo Muñoz, Francisco Javier Davila Martinez.
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TextLanguage: Spanish Publisher: Mexico : McGraw\Hill Interamericana, c2007Publisher: [s.l.] : [s.e.], 2007Description: 519 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9701059158Uniform titles: Marketing management : a strategic decision\making approach, 5th ed. Español Subject(s): Planeación de mercadeo | Estrategias de mercadeo | Mercadotecnia -- Administracion | Mercadeo | Administración de mercadeoDDC classification: 658.8
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Traduccion de: Marketing management : a strategic decision\making approach, 5th ed.
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