Métricas del marketing / Alejandro Domínguez Doncel y Silvia Hermo Gutiérrez.

By: Domínguez Doncel, Alejandro [autor.]Contributor(s): Hermo Gutiérrez, SilviaMaterial type: TextTextLanguage: Spanish Series: Libros profesionales de empresaPublisher: Madrid : ESIC Editorial, 2007Description: 240 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9788473565219Subject(s): Finanzas en mercadeo | Mercadeo | Mercadeo -- Modelos matemáticos | Mercadeo -- Medición | Análisis de mercadeoDDC classification: 658.8
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