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Marketing : concepts and strategies / William M. Pride, O. C Ferrell.

by Pride, William M [autor.] | Ferrell, O.C, 1943-.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Houghton Mifflin, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P947m, ...

Los diez pecados capitales del marketing : indicios y soluciones / Philip Kotler ; traducción Ana García Bertrán.

by Kotler, Philip [autor.] | García Bertrán, Ana [traductor].

Series: Líderes del management. MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Edicione Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K847d.

Las 11 leyes inmutables de la creación de marcas en internet / Al Ries y Laura Ries ; traducción Idoia Bengoechea Aira.

by Ries, Al [autor.] | Bengoechea Aira, Idoia [traductor] | Ries, Laura.

Series: Líderes del management. MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bilbao : Ediciones Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R559l.

Liderazgo de marca / David A. Aaker, Erich Joachimsthaler ; version española de Roberto M. Alvarez del Blanco.

by Aaker, David A [autor.] | Alvarez Del Blanco, Roberto M [traductor] | Joachimsthaler, Erich [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto : Editorial Planeta DeAgostini Profesional y Formacion, c2006Publisher: [s.l.] : [s.e.], 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A111l.

Estrategia corporativa / C. K. Prahalad ... [y otros] ; traducción de Germán Orbegozo, Idoia Bengoechea, José Borja.

by Prahalad, Ck [autor.] | Bengoechea Aira, Idoia [traductor] | Orbegozo, Germán [traductor].

Series: Líderes del management. DirecciónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4012 / P898e, ...

Gerencia de clientes / Emigdio A. Martínez L.

Edition: Segunda edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Emigdio A. Martínez L., 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M385g.

Análisis estructural de sectores estratégicos / Luis Fernando Restrepo Puerta, Hugo Alberto Rivera Rodríguez.

by Restrepo Puerta, Luis Fernando [autor.] | Rivera Rodríguez, Hugo Alberto.

Series: Colección lecciones facultad de administracionMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Centro Editorial Universidad del Rosario, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / R436a.

Marketing channels / Anne T. Coughlan ... [y otros].

by Coughlan, Anne T [autor.].

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / C854m.

Marketing : an introduction / Gary Armstrong and Phil Kotler.

by Armstrong, Gary [autor.] | Kotler, Philip, 1931-.

Edition: Eighth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ...

Vademécum de mercados 2007 / La Nota Económica.

by La Nota Económica [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : La Nota Económica, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / L293v.

Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Verania de Parres.

by Ferrell, O.C, 1943- [autor.].

Edition: 3a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Thomson, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F383e, ... Not available: Biblioteca CESA: Damaged (1).

Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A [autor.] | Day, George S [coautor] | Kumar, V [coautor].

Edition: 9 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111m.

El empaque visionario : empacotecnia para cimentar la marca / Herbert Meyers, Richard Gerstman ; traducción de Roberto Andrés Haas García.

by Meyers, Herbert [autor.] | Gerstman, Richard Coaut. - Haas García, Roberto Andrés [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Continental, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.823 / M613e.

Strategic database marketing / Arthur Middleton Hughes.

by Middleton Hughes, Arthur [autor.].

Edition: Edición 3.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / H893s.

The business of database marketing / Richard N. Tooker.

by Tooker, Richard N [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Chicago, Ill : Racom Communications, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / T669b, ...

Dirección de Marketing / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip [autor.] | Keller, Kevin Lane [coautor] | Rivera, Clara E [traductor].

Edition: 12a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educacion, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874d, ... Not available: Biblioteca CESA: Lost (1).

Bonds : a concise guide for investors / Moorad Choudhry ; foreword by Robert Cole.

by Choudhry, Moorad [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Palgrave Macmillan, 2006Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.63 / CH552b.

Experiential marketing / Bernd H. Schmitt ; traducción Carmen Torrente Martínez.

by Schmitt, Bernd [autor.] | Torrente Martínez, Carmen.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S355e. Not available: Biblioteca CESA: Lost (1).

Marketing internacional / Frank Bradley, Haydeé Calderón ; traducción Clara E Rivera.

by Bradley, Frank [autor.] | Calderón, Haydee | Rivera, Clara E.

Edition: 5a. edition / editor Juan Luis Posadas.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson Educación, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B811m.

El servicio invisible : fundamento de un buen servicio al cliente / Humberto Domínguez Collins.

by Domínguez Collins, Humberto [autor.].

Series: Textos universitarios. Administración ; mercadeo y ventasMaterial type: Text Text; Nature of contents: biography; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ecoe Ediciones, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / D671s.

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