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		La infantería del marketing : cómo asegurar el posicionamiento en el mercado / Gonzalo Zuluaga Uribe. by Zuluaga Uribe, Gonzalo [autor.]. Edition: Primera edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Alfaomega, 2004Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / Z947i 2005, ... Place hold Request article Add to cart (remove)
		Abrace a sus clientes : el método probado para personalizar las ventas y lograr resultados sorprendentes / Jack Mitchell ; traducción Angela García. by Mitchell, Jack [autor.] \| Bonnett Vélez, Fabián [editor] \| García, Ángela, 1957- [traductor]. Edition: Edición Fabián Bonnett V.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / M681a, ... Place hold Request article Add to cart (remove)
		Temas clave en marketing relacional / coordinador Manuel Alfaro Faus. by Alfaro Faus, Manuel [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A385t, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Supply chain management : processes, partnerships, performance / Douglas M. Lambert, editor. by Lambert, Douglas M [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Sarasota, FL : Supply Chain Management Institute, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / S959s. Place hold Request article Add to cart (remove)
		De la calidad de servicio a la fidelidad del cliente / Dolors Setó Pamies. by Setó Pamies, Dolors [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S495d. Place hold Request article Add to cart (remove)
		Gestión de la clientela : la manera de conseguir y retener clientes rentables / Rafael Martínez\Vilanova Martínez. by Martínez-Vilanova Martínez, Rafael [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M385g. Place hold Request article Add to cart (remove)
		Marketing croscultural / Ildefonso Grande. by Grande Esteban, Ildefonso [autor.]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / G751m, ... Place hold Request article Add to cart (remove)
		Medición de la satisfacción del cliente / Fadil Pedic ; traducción al español realizada por ICONTEC. by Pedic, Fadil [autor.] \| Instituto Colombiano de Normas Tecnicas [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Icontec, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / P371m. Place hold Request article Add to cart (remove)
		Administración de servicios : estrategias de marketing, operaciones y recursos humanos / Christopher H. Lovelock ... [y otros] ; traducción Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán, Angel Apuntes Aguirre. by Apuntes Aguirre, Angel [autor.] \| Anta, Marisa De [editor] \| Lovelock, Christopher H \| Mascaró Sacristán, Pilar [traductor] \| Sánchez Carrión, Miguel Angel [traductor]. Edition: Editora Marisa de Anta.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898a. Place hold Request article Add to cart (remove)
		Administración de relaciones con los clientes = : Customer de relationship management / William G. Zikmund, Raymond McLeod, Faye W. Gilbert ; traductora Alicia Reardor Flynn. by Zikmund, William G [autor.] \| Gilbert, Faye W \| Mcleod, Raymond \| Reardor Flynn, Alicia [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish, English Original language: English Publisher: México : Grupo Patria Cultural, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / Z68c. Place hold Request article Add to cart (remove)
		Marketing relacional : un nuevo enfoque para la seducción y fidelización del cliente / Pedro J. Reinares Lara, José Manuel Ponzoa Casado ; prólogo de Javier Alvarez. by Reinares Lara, Pedro José [autor.] \| Alvarez Ballesteros Francisco Javier \| Gómez Arnau, Adriana [editor] \| Ponzoa Casado, José Manuel. Series: Prentice hall. Financial TimesEdition: 2a. edition / Edición Adriana Gómez\Arnau.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pearson Educación, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / R364m, ... Place hold Request article Add to cart (remove)
		Mid-Market CRM : Customer Relationship Excellence for mid sized enterprises / Francis Buttle , Jeremy Cox. by Buttle, Francis [autor.] \| Cox, Jememy. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Label Publishing, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B988m. Place hold Request article Add to cart (remove)
		Claves en la atención telefónica : guía para atender adecuadamente el teléfono / libretos Patricia Alzate, Fernando Solorzano; Dirección Camilo Obadia; producción Reika Torres. by Osorio V., Luis Guillermo \| Alzate A., Patricia \| Torres, Reika [director.] \| Obadia, Camilo [director.]. Series: Video kit de capacitación \ ComunicaciónMaterial type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : P&B producciones 2004Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / C583 2004, ... Place hold Request article Add to cart (remove)
		Nuevas tendencias de marketing / W. Schmidt ... [y otros.] . by Jackson, M [autor.] \| Schmidt, Warren H \| Rao, Shay R \| Bergen, Mark E. Series: Harvard business reviewMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Buenos Aires : Deusto, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / N889h 2004. Place hold Request article Add to cart (remove)

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