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Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.

by Kotler, Philip [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2003Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874mar, ... Not available: Biblioteca CESA: Damaged (1).

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