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		Enfoque : el único futuro de su empresa / Al Ries ; traducción Roberto Hass García. by Ries, Al [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : HarperBusiness, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R559e. Place hold Request article Add to cart (remove)
		Marketing / Peter McClure. by Mcclure, Peter [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M166m. Place hold Request article Add to cart (remove)
		Uno por uno : el marketing del Siglo XXI / Don Peppers. by Peppers, Don [autor.] \| Rogers, Martha [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Javier Vergara, 1996Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / P424m, ... Place hold Request article Add to cart (remove)
		Promoción : conceptos y estrategias / John J. Burnett ; traducción Cecilia Avila de Barón ; revisión técnica Basilio Balli Morales. by Burnett, John J [autor.] \| Ávila de Barón, Cecilia [traductor] \| Balli Morales, Basilio \| Suárez R, Martha Edna [editor]. Edition: Editora Martha Edna Suárez R.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B964p, ... Place hold Request article Add to cart (remove)
		Fundamentos de marketing / William J. Stanton, [y otros] ; traducción Rosa María Rosas Sánchez. by Stanton William J [autor.] \| Etzel, Michael J [coautor] \| Rosas Sánchez, Rosa María [traductor] \| Walker, Bruce J [coautor]. Edition: 10 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S792f, ... Place hold Request article Add to cart (remove)
		Principles of marketing : instructor's resource manual with video guide / Philip Kotler. by Kotler, Philip [autor.]. Edition: 7 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874pi. Place hold Request article Add to cart (remove)
		La esencia de la mercadotecnia / Simón Majaro ; traducción Luis J. Díaz Mena. by Majaro, Simón - Díaz Mena, Luis J [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M233e. Place hold Request article Add to cart (remove)
		La esencia de la mercadotecnia de servicios / Adrian Payne ; traducción Luis J. Díaz Mena ; revisión técnica Marcela Benassini Félix. by Payne, Adrian [autor.] \| Benassini, Marcela [revisión] \| Díaz Mena, Luis J [traductor]. Series: Colección pearson de marketing ; 2Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / P346e, ... Place hold Request article Add to cart (remove)
		El plan de marketing : como elaborarlo con ayuda informática / Carlo Cutropía Fernández. by Cutropía Fernández, Carlo [autor.]. Series: Manueles practicos de marketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C988p. Place hold Request article Add to cart (remove)
		El plan de marketing en la práctica / José María Sainz de Vicuna Ancin. by Sainz de Vicuna Ancin, José María [autor.]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S158p. Place hold Request article Add to cart (remove)
		Estrategias ganadoras de marketing : desarrolle, enriquezca y ejecute soluciones de marketing que lo pueden transformar en líder / Philip Kotler. by Kotler, Philip [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Boston, MA : The Document Company XEROX, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K87e. Place hold Request article Add to cart (remove)
		Segmentation and positioning for strategic marketing decisions / James H Myers. by Myers, James H [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : American Marketing Association, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M996s, ... Place hold Request article Add to cart (remove)
		Marketing breakthroughs 1997 / editado Bruce Whitehall. by Whitehall, Bruce, Ed [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Strategy Publications, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W592m. Place hold Request article Add to cart (remove)
		Logística & Marketing : una estrategia competitiva basada en el servicio al cliente y en la logística como valor agregado / Walter Zinn. by Zinn, Walter. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Training & Development : International Seminars of Advanced Technology : Incolda, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / Z784in 1996. Place hold Request article Add to cart (remove)
		Dirección de mercadotecnia : análisis, planeación, implementación y control / Philip Kotler ; traducción de Arturo Córdova Just ; revisión técnica de Marcela Benassini Félix . by Kotler, Philip, 1931- [autor.] \| Córdova Just, Arturo [traductor .] \| Benassini Félix, Marcela [revisión técnica .]. Edition: 8va. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México D.F. ; Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / K87d 1996. Place hold Request article Add to cart (remove)

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