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Publicidad : su papel en la mercadotecnia moderna / S. Watson Dunn ; translator Eduardo Escalona.

by Dunn, S. Watson [autor.].

Series: Biblioteca de altos estudios comercialesMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : UTEHA, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / D923p.

Tráfico internacional : administración y aplicaciones / Salvador Mercado H.

by Mercado H., Salvador [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Editorial Limusa, Noriega Editores, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / M553t.

Estrategia internacional : más allá de la exportación / José Carlos Jarillo, Jon I. Martínez Echezárraga.

by Jarillo Mossi, José Carlos [autor.] | Martínez Echezárraga, Jon I.

Series: Serie McGraw\Hill. Comercio internacional ; t.3Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / J37e.

Análisis y planeación de la calidad : del desarrollo del producto al uso / J. M Juran.

by Juran, J. M [autor.] | Gryna, Frank M.

Edition: 3a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / J915a.

La sexta generación del marketing : el síndrome del camaguro / Francisco Alberto Madia de Souza.

by Madia de Souza, Francisco Alberto [autor.] | Villamizar, German [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M182s.

Marketing público : por un gobierno y una administración al servicio del público / Josep Chias Suriol.

by Chias, Josep [autor.] | Gómez Arnau, Adriana [editor].

Series: Serie McGraw Hill de managementEdition: Edición Adriana Gómez\Arnau.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / CH532m.

The global economy in the Mid 1990s : opportunities and challenges for companies / Rudiger Dornbusch.

by Dornbusch, Rudiger [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Management Centre Europe, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.9 / D713g.

Marketing y competitividad : el método tortuga en 40 pasos / José María Ferré Trenzano.

by Ferré Trenzano, José María [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382m.

La fórmula del servcio excelente : una guía clara, precisa y fácilmente aplicable en una pequeña empresa, que puede dar a su organización la ventaja competitiva que necesita para superar a sus competidores.

Series: Guías de gestión de la pequeña empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M297f.

Comportamiento del consumidor : conceptos y aplicaciones / David L. Loudon, Albert J. Della Bitta ; traducción Rosa María Rosas Sánchez.

by Loudon, David L [autor.] | Della Bitta, Albert J [coautor] | Rosas Sánchez, Rosa María [traductor].

Edition: 4 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L886c, ...

Promocion en Marketing : Breve diccionario enciclopedico / Jose Ramon Sanchez Guzman.

by Sanchez Guzman, Jose Ramon [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8003 / S211p.

Marketing estratégico / Jean Jacques Lambin ; traducción Salvador Miquek, Antonio Carlos Cuenca.

by Lambin, Jean-Jacques [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L224m.

Casos prácticos de marketing / Jean-Jacques Lambin ; traducción Nora Lado, Jaime Rivera.

by Lambin, Jean-Jacques [autor.] | Lado, Nora [traductor] | Rivera, Jaime [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / L224c, ...

Marketing al revés : cómo convertir a sus anteriores clientes en sus mejores clientes / George R. Walther ; traducción Octavio Posada Salazar, María Victoria Mejía Duque.

by Walther, George R [autor.] | Mejía Duque, María Victoria [traductor] | Posada Salazar, Octavio [traductor] | Rodríguez A., Luz M [editor].

Edition: Editora Luz M. Rodríguez A.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / W237m.

Marketing / Warren j. Keegan, Sandra E. Moriarty, Thomas R. Duncan.

by Keegan, Warren [autor.] | Duncan, Tom [coautor] | Moriarty, Sandra [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K26m.

La disciplina de los líderes del mercado : no trate de ser el mejor en todo ... su empresa podría fracasar / Michael Treacy, Fred Wiersema ; traducción Adriana de Hassan.

by Treacy, Michael [autor.] | Hassan, Adriana de [traductor] | Wiersema, Frederik D.

Edition: Edición Armando Bernal M., Lucrecia Monárez T.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T784d.

Global marketing management / Warren J Keegan.

by Keegan, Warren J [autor.].

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.848 / K26g, ...

Investigación de mercados : texto y casos / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch ; traducción Jorge Blanco y Correa Magallanes ; revisión técnica J. Humberto Dardon Hernández, Julian Vazquez Prada ; con la colaboraciónde Patricia Urena Pérez.

by Boyd, Harper W [autor.] | Blanco y Correa Magallanes, Jorge Luis [traductor] | Dardon Hernández, J. Humberto [revisión] | Stasch, Stanley F | Ureña Pérez, Patricia | Vázquez Prada, Julián [revisión] | Wesfall, Ralph.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Original language: English Publisher: México : Limusa, Noriega editores, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B789i.

Marketing estratégico para empresas de servicios / Javier Maqueda Lafuente, José Ignacio Llaguno Musons.

by Maqueda Lafuente, Francisco Javier [autor.] | Llaguno Musons, José Ignacio.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / M297m.

Marketing / Courtland L. Bovée, Michael J. Houston, John V Thill.

by Bovée, Courtland L [autor.] | Houston, Michael J | Thill, John V.

Series: McGraw\Hill series in marketingEdition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B783m.

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