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Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing / Malcolm McDonald & John W Leppard.

by McDonald, Malcolm [autor.] | Leppard, John.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Lincolnwood] : NTC Business Books, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M113m.

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El concepto del mapa estratégico aplicado a los negocios internacionales : cómo hacer que la estrategia del mercadeo internacional se convierta en la fuerza vital de su companía / Ramón H. Arias.

by Arias, Ramón H [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.81 / A696c 1993.

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
  • Términos y condiciones
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