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Cómo ganar (y conservar) la ventaja competitiva en los negocios / William E. Rothschild ; traducción Roberto Haas García ; revisión técnica Jorge Rodríguez y Rodríguez.

by Rothschild, William E [autor.] | Haas García, Roberto Andrés [traductor] | Rodríguez y Rodríguez, Jorge.

Series: AdministraciónMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4 / R839c.

Estrategias recompetitivas : cómo reimpulsar el crecimiento de su producto en un mercado maduro / Mack Hanan ; traducción Adriana Arias de Hassan.

by Hanan, Mack [autor.] | Arias de Hassan, Adriana [traductor].

Series: Serie Norma Desarrollo GerencialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H233e.

Money making marketing : finding the people who need what you're selling and making sure they buy it / Jeffrey Lant.

by Lant, Jeffrey L [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Cambridge, MA : JLA Publications, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L296m.

Mercadotecnia programada / Salvador Mercado H.

by Mercado H., Salvador [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Noriega Editores ; Editorial Limusa, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M553m.

Sci\tech selling : selling scientific and technical products and services / Michael P Wynne.

by Wynne, Michael P, 1930- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice\Hall, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / W985s.

Ventas : el cierre = Closing / American Management Association.

by Byler, John C | Cifuentes, Ricardo [traductor] | Duizo, Joseph J | American Management Associations - AMA.

Material type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [Washington D.C.] : Producciones P&B, 1987Other title: Closing : [Videograbación].Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / V447 1987.

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