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The 22 Immutable Laws of Marketing : violate them at your own risk / Al Ries, Jack Trout.

by Ries, Al [autor.] | Jack, Trout [coautor].

; Format: electronic available online remote Language: English Publisher: Estados Unidos de América : HarperCollins Publisher s, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / R559i 1994.

Know Your Fans : Using Word-of-Mouth Marketing to Sell Your Products / Barry Libert, Jon Spector.

by Libert, Barry, 1954- [autor.] | Spector, Jon.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey Pearson Education, Inc. (P) Audible, Inc 2009Availability: Items available for loan: Biblioteca CESA (16)Call number: EBR 658.8 / L695k , ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A Belch.

by Belch, George E., (George Edward), 1951- [autor.] | Belch, Michael A.

Edition: Tenth. edition.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw Hill, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR659.122 / B427a3 2015.

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