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		Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Gloria Presa Ampudia ; revisión técnica Jorge Rodríguez y Rodrguez. by Ries, Al [autor.] \| Presa Ampudia, Gloria [traductor] \| Rodríguez y Rodríguez, Jorge \| Trout, Jack. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : McGraw\Hill, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p. Place hold Request article Add to cart (remove)
		El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García. by Trout, Jack [autor.] \| Rivkin, Steve, 947-. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T859n. Place hold Request article Add to cart (remove)
		Posicionamiento la batalla por su mente / Al Ries, Jack Trout ; translator Karla Ivonne Sáinz de la Pena Alcocer. by Ries, Al [autor.] \| Sáinz de la Peña Alcocer, Karla Ivonne [traductor] \| Trout, Jack. Edition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill Interamericana, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p. Place hold Request article Add to cart (remove)
		Diferenciarse o morir : cómo sobrevivir en un entorno competitivo de alto riesgo / Jack Trout con Steve Rivkin. by Trout, Jack [autor.] \| Peralba, Raúl [editor] \| Río, Raúl G. Del [editor] \| Rivkin, Steve. Series: Serie McGraw\Hill de managementEdition: Edición internacional Raúl Peralba y Raúl G del Río.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / T859d, ... Place hold Request article Add to cart (remove)
		Differentiate or die : survival in our era of killer competition / Jack Trout, Steve Rivkin. by Trout, Jack [autor.] \| Rivkin, Steve. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / T859d, ... Place hold Request article Add to cart (remove)

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