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		Publicidad y comunicación integral de marca / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; traducción Manuel Ortiz Staines. by O'guinn, Thomas C [autor.] \| Allen, Chris T [coautor] \| Ortiz Staines, Manuel [traductor] \| Semenik, Richard J [coautor]. Edition: 3 edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : International Thomson editores, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / O357p. Place hold Request article Add to cart (remove)
		Advertising an integrated brand promotion / Thomas C. O´Guinn, Chris T. Allen, Richard J. Semenik. by O´Guinn, Thomas C [autor.] \| Allen, Chris T. Edition: 5ta edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [California] : South-Western, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / O584a 2009. Place hold Request article Add to cart (remove)
		PROMO / Thomas C O'Guinn, Chris T Allen, Richard J Semenik. by O'guinn, Thomas C [autor.] \| Allen, Chris T \| Semenik, Richard J. Edition: Student Edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western College Publishing, 2013Other title: PROMO 2.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / O484p 2013. Place hold Request article Add to cart (remove)

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