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Contagio : el poder del boca a boca en la comunicación viral / Jonah Berger ; traducción de Emilia Ghelfi.

by Berger, Jonah [autor.] | Ghelfi, Emilia.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Buenos Aires : Temas, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B453c 2013.

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Estrategias de publicidad y promoción / Gerard J. Tellis, Ignacio Redondo ; traducción Cristina Belló, Isabel Villar.

by Tellis, Gerard J [autor.] | Otero, Andrés [editor] | Redondo, Ignacio | Villar, Isabel [traductor].

Edition: Editor Andrés Otero.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Addison Wesley, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / T276e 2002.

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