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The 27 most common mistakes in advertising / Alec Benn.

by Benn, Alec, 1918- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 1978Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / B469v.

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Cases in advertising and promotion management / John A. Quelch, Paul W Farris.

by Quelch, John A [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Plano, TX : Business Publications, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / Q387c.

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  • Colegio de Estudios Superiores de Administración - CESA
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