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Principios y problemas de la publicidad / Charles J. Dirksen, Arthur Kroeger.

by Dirksen, Charles J. - Kroeger, Arthur [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1978Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / D599p.

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Manual de planificación de medios : todo lo que hay que saber para planificar correctamente los medios / Ma. Angeles González Lobo, Enrique Carrero López.

by González Lobo, María Angeles [autor.] | Carrero López, Enrique.

Edition: 2a. edition / revisada y ampliada.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G643m.

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
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