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		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A Belch. by Belch, George E., (George Edward), 1951- [autor.] \| Belch, Michael A. Edition: Tenth. edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw Hill, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR659.122 / B427a3 2015. Place hold Request article Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Belch, George E., (George Edward), 1951- [autor.] \| Belch, Michael A. Edition: Undécima edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Education, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.122 / B427a4 2018. Place hold Request article Add to cart (remove)
		Publicidad digital : hacia una integración de la planificación, creación y medición / Coordinadores Esther Martínez Pastor, Miguel Ángel Nicolás Ojeda. by Martínez Pastor, Esther [coordinador.] \| Nicolás Ojeda, Miguel Ángel [coordinador.]. Series: : Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.111 / P976p 2016. Place hold Request article Add to cart (remove)

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