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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A Belch.

by Belch, George E., (George Edward), 1951- [autor.] | Belch, Michael A.

Edition: Tenth. edition.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw Hill, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR659.122 / B427a3 2015.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E., (George Edward), 1951- [autor.] | Belch, Michael A.

Edition: Undécima edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Education, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.122 / B427a4 2018.

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  • Colegio de Estudios Superiores de Administración - CESA
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