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		El jefe de producto : Guía práctica del product manager / Richard Handscombe. by Handscombe, Richard [autor.]. Series: McGraw de ManagementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.5 / H236j. Place hold Request article Add to cart (remove)
		La dinámica de la innovación organizacional : el nuevo concepto para lograr ventajas competitivas y rentabilidad / Allan Afuah ; traducción Daniel Rey Díaz ; revisión técnica Alicia Vesga Sosa ; Noé Urzúa Bustamante. by Afuah, Allan [autor.] \| Rey Diaz, Daniel [traductor] \| Urzúa Bustamante, Noé [revisión] \| Vesga Sosa, Alicia [revisión]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Oxford University Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / A258d. Place hold Request article Add to cart (remove)
		Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim. by West, Douglas C [autor.] \| Ford, John B. (John Battice), 1949- \| Ibrahim, Essam. Edition: Third edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Oxford University Press, 2015Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / W520s 2015, ... Place hold Request article Add to cart (remove)
		Management of new product launches and other marketing projects / Michael W. Lodato. by Lodato, Michael W [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Indiana [Estados Unidos] : AuthorHouse, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L821m 2008. Place hold Request article Add to cart (remove)
		The marketing plan handbook / Alexander Chernev. by Chernev, Alexander [autor.]. Edition: Sixth edition.Material type: Text; Nature of contents: ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Washington, D.C. : Cerebellum Pres, 2020Publisher: @2020 Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C521 2020. Place hold Request article Add to cart (remove)
		Dirección de producto / Luis Sánchez Villa. by Sanchez Villa, Luis [autor]. Series: Cuadernos de documentaciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / SA194d 2010. Place hold Request article Add to cart (remove)

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