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		Investigación de mercados : toma de decisiones del sector público y privado / David A. Aaker ; George S. Day ; traducción Julio Coro Pando ; revisión Fernando Javier Cervantes Aldana. by Aaker, David A [autor.] \| Cervantes Aldana, Fernando Javier \| Coro Pando, Julio S [traductor] \| Day, George S. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Nueva Editorial Interamericana, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111i. Place hold Request article Add to cart (remove)
		Developing business strategies / David A Aaker. by Aaker, David A [autor.]. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : J. Wiley, 2001Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / A111d. Place hold Request article Add to cart (remove)
		Strategic market management / David A Aaker. by Aaker, David A [autor.]. Edition: Tenth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : Wiley, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / A111s 2014. Place hold Request article Add to cart (remove)
		Las marcas según Aaker : 20 principios para conseguir el éxito / David Aaker, Roberto Álvarez del Blanco. by Aaker, David A, 1938- [autor] \| Álvarez del Blanco, Roberto [autor]. Edition: Primera ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: Barcelona : Empresa Activa, Ediciones Urano ; 2014Other title: Las marcas según Aaker : veinte principios para conseguir el éxito.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / AA111m 2014. Place hold Request article Add to cart (remove)

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