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		La revolución del Marketing : la táctica dicta la estrategia / Al Ries, Jack Trout ; traducción Alberto Narváez Rozo ; con la asesoría de Orión Traducciones ; revisión técnica de Masashi Kikuchi Yokoyama, Juan Pablo Múnoz Concha, Alejandro Schnarch Kirberg. by Ries, Al [autor.] \| Kikuchi Yokoyama, Masashi \| Múñoz Concha, Juan Pablo \| Narváez Rozo, Alberto [traductor] \| Schnarch, Alejandro \| Trout, Jack. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1989Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R559r, ... Place hold Request article Add to cart (remove)
		El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García. by Trout, Jack [autor.] \| Rivkin, Steve, 947-. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T859n. Place hold Request article Add to cart (remove)
		Grandes marcas, grandes dificultades : lecciones aprendidas de los errores de otros / Jack Trout con Raúl Peralba ; prólogo de José Luis Bonet Ferrer. by Trout, Jack [autor.] \| Bonet Ferrer, José Luis \| Peralba Fortuny, Raúl \| Peralba Ruiz, María Victoria [editor]. Series: Serie McGraw\Hill de managementEdition: Editora Victoria Peralba Ruíz.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / T859g, ... Place hold Request article Add to cart (remove)
		Posicionamiento la batalla por su mente / Al Ries, Jack Trout ; translator Karla Ivonne Sáinz de la Pena Alcocer. by Ries, Al [autor.] \| Sáinz de la Peña Alcocer, Karla Ivonne [traductor] \| Trout, Jack. Edition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill Interamericana, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p. Place hold Request article Add to cart (remove)

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