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		Advertising works 8 : papers from the IPA advertising Effectiveness Awards / edited and introduced by Chris Baker. by Baker, Chris [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : NTC, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / B126a. Place hold Request article Add to cart (remove)
		Advertising works 9 : papers from the IPA Effectiveness Awards / edited and introduced by Gary Duckworth. by Duckworth, Gary, Ed [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : NTC, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / D836a. Place hold Request article Add to cart (remove)
		Advertising works 11 : case from the IPA Advertising Effectiveness Awards / edited and introduced by Tim Broadbent. by Broadbent, Tim, Ed [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : World Advertising Research Center, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / B863a. Place hold Request article Add to cart (remove)
		Principles of contemporary marketing / David L. Kurtz. by Kurtz, David L [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : Thomson South-Western, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K969p, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		A public relations primer : thinking and writing in context / Paula Marantz Cohen. by Cohen, Paula Marantz, 1953- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice\Hall, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / C678p. Place hold Request article Add to cart (remove)
		Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot. by Braidot, Nestor [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ... Place hold Request article Add to cart (remove)
		Commonsense direct & digital marketing / Drayton Bird. by Bird, Drayton [autor.]. Edition: Fifth edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Londres : Dover, N.H. ; Kogan Page, 2007Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.84 / B618c 2007, ... Place hold Request article Add to cart (remove)
		The new rules of marketing & Pr : how to use social media, blogs, new releases, online video, & viral marketing to reach buyers directly / David Meerman Scott. by Meerman Scott, David [autor.]. Edition: 2a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Hoboken, New Jersey : John Wiley & Sons, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / M495n 2010, ... Place hold Request article Add to cart (remove)
		Qué se entiende por creatividad, innovación y novedad en la comunicación del marketing / Claudia Gómez R., Ana María Ceballos Quijano, Jaime Leiva Ortiz. by Gómez R., Claudia [autor.] \| Ceballos Quijano, Ana María [coautor] \| Colegio de Estudios Superiores de Administración. Cesa \| Leiva Ortiz, Jaime [coautor]. Series: Borradores de administración ; No.58 Febrero de 2012Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Colegio de Estudios Superiores de Administración-CESA-, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / G633q, ... Place hold Request article Add to cart (remove)
		Las claves de la publicidad / Mariola García Uceda. by García Uceda, Mariola [autor.]. Edition: 7ma edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G216c. Place hold Request article Add to cart (remove)
		Redacción empresarial : documentos comerciales y administrativos / Miguel Ángel Mateo Rojas. by Mateo Rojas, Miguel Ángel [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Lima : Empresa Editora Macro, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 410 / M425r, ... Place hold Request article Add to cart (remove)
		Planificación estratégica y gestión de la publicidad : conectando con el consumidor / Raquel Ayestarán Crespo, Celia Rangel Pérez, Ana Sebastián Morilla. by Ayestarán Crespo, Raquel [autor.] \| Rangel Pérez, Celia. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / A977p. Place hold Request article Add to cart (remove)
		Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow, Adrian Payne. by Mcdonald, Malcom [autor.] \| Frow, Pennie. Edition: 3th edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M459ma, ... Place hold Request article Add to cart (remove)
		Contemporary marketing / David L. Kurtz. by Kurtz, David L [autor.]. Edition: Sixteenth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South Western, 2014Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K969m, ... Place hold Request article Add to cart (remove)
		Anuario de publicidad colombiana / editor Ediciones P&M. by Publicidad y Mercadeo - P&M. Edition: 11a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Bogotá : Ediciones P&M, 2013Other title: Anuario de la publicidad colombiana 2013.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / A636a1 2013. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Word of mouth marketing : how smart companies get people talking / Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki. by Sernovitz, Andy [autor.]. Edition: Third edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Austin, TX : Greenleaf Book Group Press, 2012Online access: Contributor biographical information \| Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / S486w. Place hold Request article Add to cart (remove)
		Unleashing the ideavirus : stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you / by Seth Godin ; with a foreword by Malcolm Gladwell. by Godin, Seth [autor.]. Edition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Hyperion, 2001Online access: Contributor biographical information \| Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G585u. Place hold Request article Add to cart (remove)

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