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		Investigación de mercados / William G. Zikmund ; traducción Miguel Angel Sánchez Carrión, Concepción Verania de Parres Cárdenas ; revisión técnica Marcela Benassini Félix. by Zikmund, William G [autor.] \| Benassini Félix, Marcela \| Parres Cárdenas, Concepción Verania De \| Sánchez Carrión, Miguel Angel [traductor]. Edition: 6a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice\Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Z64i. Place hold Request article Add to cart (remove)
		Investigación de mercados / William G. Zikmund, Barry J. Babin ; traducción Guadalupe Meza Staines, Adolfo Deras Quiñones ; revisión técnica Oscar Balcázar Guzmán. by Zikmund, William G [autor.] \| Babin, Barry J \| Belcázar Guzmán, Oscar [revisión] \| Deras Quiñones, Adolfo [traductor] \| Meza Staines, Guadalupe [traductor]. Edition: 9a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Z64i. Place hold Request article Add to cart (remove)

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