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Por qué compramos : la ciencia del shopping / Paco Underhill ; prólogo de José Luis Nueno ; traducción Ma. José Asís.

by Underhill, Paco [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U553p, ...

Marcas pasión / Helen Edwards, Derek Day ; traductor Jaime Valencia Villa.

by Edwards, Helen, 1965- [autor.] | Carretero Padilla, Fernando [editor] | Day, Derek, 1949- | Valencia Villa, Jaime, 1951- [traductor].

Edition: Editor Fernando Carretero Padilla.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Panamericana Editorial, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / E261m.

The Entrepreneur's guide to customer development : A cheat sheet to The Four Steps to the Epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank.

by Cooper, Brant [autor.] | Vlaskovits, Patrick.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lexington, KT : Custdev, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.402 / C776e 2010.

The entrepreneur's guide to customer development : a "cheat sheet" to The four steps to the epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank.

by Cooper, Brant [autor.] | Vlaskovits, Patrick | Blank, Steven G.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: Menlo Park, California : B. Cooper and P. Vlaskovitz, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.402 / C776e 2010.

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