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		Estrategias de marketing para un crecimiento rentable : casos prácticos / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero. by Munuera Alemán, José Luis [autor.] \| Munuera Alemán, José Luis \| Rodríguez Escudero, Ana Isabel. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 2000Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / M963e, ... Place hold Request article Add to cart (remove)
		Dirección de marketing / Philip Kotler...[y otros] ; traducción Yago Moreno López, José Hamad y Cristina Belló ; editor Andrés Otero. by Cámara Ibánez, Dionisio [autor.] \| Grande Esteban, Ildefonso, 1954- \| Hamad, José [traductor] \| Kotler, Philip, 1931- \| Moreno López, Yago [traductor] \| Otero, Andrés [editor]. Edition: Edición del milenio.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K87d. Place hold Request article Add to cart (remove)
		Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traduccion de Roberto Escalona García. by Kotler, Philip [autor.] \| Armstrong, Gary \| Escalona García, Roberto Luis [traductor.]. Edition: 6a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : Pearson Educación de México, 2003Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874f, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Cómo aplicar la planeación estratégica a la pequeña y mediana empresa / Joaquín Rodríguez Valencia. by Rodríguez Valencia, Joaquín [autor.]. Edition: 5a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Cengage Learning Editores, S.A. de C.V., 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / R696c. Place hold Request article Add to cart (remove)
		La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la compentencia no tiene ninguna importancia / W. Chan Kim, Renée Mauborgne ; traductora Adriana de Hassan ; revisión técnica Emercomex. by Chan Kim, W [autor.] \| Hassan, Adriana de [traductor] \| Mauborgne Renee. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2005Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K491e, ... Place hold Request article Add to cart (remove)
		Book Summary : el resumen de los 5 libros mas leídos en los Estados Unidos, 10 / Gestión. by Gestión. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Multirevistas, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: R658.4001 / G393b, ... Place hold Request article Add to cart (remove)
		Marketing management / Philip Kotler, Kevin Lane Keller. by Kotler, Philip [autor.] \| Keller, Kevin Lane. Edition: 12a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : Pearson Education, Prentice Hall, 2006Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874m, ... Place hold Request article Add to cart (remove)
		Book Summary / Gestión. by Gestión. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Buenos Aires : Gestión, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.4001 / G393b. Place hold Request article Add to cart (remove)
		Investigación de mercados, para una mejor toma de decisiones / Alberto Céspedes Sáenz. by Céspedes Sáenz, Alberto [autor.]. Series: MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / C958i. Place hold Request article Add to cart (remove)
		International management / Mc Graw Hill ; Reed Business Publishing. . by McGraw Hill. Material type: Continuing resource; Type of continuing resource: periodical Language: English Publisher: London UK : McGraw Hill 1963-1993Availability: Items available for loan: Biblioteca CESA (61)Call number: 658, ... Not available: Biblioteca CESA: Lost (5). Place hold Request article Add to cart (remove)
		La toma de decisiones estratégicas a nivel de la Alta Gerencia / Jean Paul Sallenave, Elizabeth Posada. by Posada, Elizabeth \| Sallenave, Jean Paul. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, [s.f.]Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.4 / S168s. Place hold Request article Add to cart (remove)
		Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traductores Lourdes Amador Araujo, Leticia Esther Pineda Ayala. by Kotler, Philip, 1931- [autor.] \| Armstrong, Gary \| Amador Araujo, Lourdes \| Pineda Ayala, Leticia Esther. Edition: 13ra. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Ciudad de México : Pearson Educación, 2017Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874f2 2016, ... Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		Un paso adelante : cómo lograr la ventaja competitiva a través del servicio al cliente / Gabriel Vallejo López, Fernando Sánchez Paredes . by Vallejo López, Gabriel [autor.] \| Sánchez Paredes, Fernando. Edition: 1ra. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Original language: Spanish Publisher: Bogotá : Conecta, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / V182u1 2011. Place hold Request article Add to cart (remove)
		The market research revolution : a marketer's guide to emerging new methods / Paul Dovas...[y otros]. by Dovas, Paul [autor.] \| Florentino, Luca \| Grieve, Campbell \| Hofkirchner, Hubertus \| Macinnes, Carl \| Monteleone, Barbara \| Needel, Stephen \| Ohme, Rafal \| Steidl, Peter. Series: Neuromarketing science & Business association - NmsBa ; 4 Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Columbia : CreateSpace Independent Publishing Platform, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / M345m 2017. Place hold Request article Add to cart (remove)

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