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		The long tail : why the future of business is selling less of more / Chris Anderson. by Anderson, Chris, 1961- [autor.]. Edition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Hyperion, 2006Online access: Contributor biographical information \| Publisher description Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.802 / A545l 2006, ... Place hold Request article Add to cart (remove)
		Meatball sundae : is your marketing out of sync? / Seth Godin. by Godin, Seth [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Portfolio, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G595m. Place hold Request article Add to cart (remove)
		Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip [autor.] \| Armstrong, Gary (Gary M.). Edition: Twelfth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ... Place hold Request article Add to cart (remove)
		La economía Long Tail : de los mercados de masas al triunfo de lo minoritario / Chris Anderson ; traducción Federico Villegas Silva Lezama. by Anderson, Chris, 1961- [autor.] \| Villegas Silva Lezama, Federico [traductor]. Series: TendenciasMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Urano, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / A545e, ... Place hold Request article Add to cart (remove)
		Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan, 1952- [autor.] \| Mauborgne Renee. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 2005Online access: Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.802 C454b. Not available: Biblioteca CESA: Lost (2). Place hold Request article Add to cart (remove)
		Logística & Marketing : una estrategia competitiva basada en el servicio al cliente y en la logística como valor agregado / Walter Zinn. by Zinn, Walter. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Training & Development : International Seminars of Advanced Technology : Incolda, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / Z784in 1996. Place hold Request article Add to cart (remove)
		Revelación de información y valor de las empresas en América Latina / María Andrea Trujillo Dávila, Alexander Guzmán Vázquez. by Trujillo Dávila, María Andrea, 1977- [autor] \| Guzmán Vásquez, Alexander, 1976- [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA, 2015Online access: Recurso en la Biblioteca Digital (repositorio) Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.15 / G994r 2015, ... Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Investigación integral de mercados : decisiones sin incertidumbre / José Nicolás Jany Castro. by Jany Castro, José Nicolás [autor.] \| Solano Arévalo, Lyli [editor]. Edition: 3a. edition / Editora Lily Solano Arévalo.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : McGraw\Hill, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / J354i1 2005. Place hold Request article Add to cart (remove)
		Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. by Wells, William, 1926- [autor.] \| Burnett, John, 1944- \| Moriarty, Sandra E. (Sandra Ernst). Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453a1 1998. Place hold Request article Add to cart (remove)
		Principios de mercadeo / Alberto Céspedes Sáenz. by Céspedes Sáenz, Alberto [autor.]. Series: Textos universitarios. EconomíaEdition: 4a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ecoe Ediciones, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C373p 2005. Place hold Request article Add to cart (remove)
		Lecciones de investigación de mercados / Jesús N. Ramírez Sobrino, Horacio Molina Sánchez. by Ramírez Sobrino, Jesús N [autor.] \| García Tomé, Fernando M \| Molina Sánchez, Horacio. Edition: Editor Fernando M. García Tomé.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediberun, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / R154l 2014. Place hold Request article Add to cart (remove)
		Segmentación significativa : incluye la pre\segmentación y la segmentación ad\hoc / José Antonio París. by París, José Antonio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / P232s 2013. Place hold Request article Add to cart (remove)
		La segunda miopía del marketing y las técnicas de afloramiento de significados / José Antonio París. by París, José Antonio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P232s 2014. Place hold Request article Add to cart (remove)
		The long tail : why the future of business is selling less of more / Chris Anderson. by Chris, Anderson, 1961- [autor.]. Edition: First. edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York Hyperion, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / AN545l 2006. Place hold Request article Add to cart (remove)

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