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Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management / Alice M. Tybout y Tim Calkins.

by Tybout, Alice M [autor.] | Calkins, Tim.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2005Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / T977k.

Delivering the promise of your brand, keeping the promise : and other keys to creating Brands People Love / Brian D. Till y Donna Heckler.

by Till, Brian D [autor.] | Donna, Heckler.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : FTPress Delivers, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / T574d 2010.

Harvard business review on brand management.

by Harvard Business Review [autor.].

Series: The harvard business review paperback seriesMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1999Other title: Brand management.Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / H339h 1999.

Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management / Alice M. Tybout y Tim Calkins.

by Tybout, Alice M [editor] | Tim, Calkins.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / T977k 2005.

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